{"id":17871,"date":"2026-02-10T09:52:39","date_gmt":"2026-02-10T15:52:39","guid":{"rendered":"https:\/\/www.maryville.edu\/mpress\/?p=17871"},"modified":"2026-03-30T09:53:03","modified_gmt":"2026-03-30T14:53:03","slug":"super-bowl-lx-rsbm-student-experience","status":"publish","type":"post","link":"https:\/\/www.maryville.edu\/mpress\/super-bowl-lx-rsbm-student-experience\/","title":{"rendered":"Super Bowl LX: A Transformative Experience for Rawlings Sport Business Management Students"},"content":{"rendered":"

Super Bowl LX\u00a0wasn\u2019t\u00a0just the year\u2019s biggest sporting event; it was a life-changing professional opportunity for 14 students and two faculty members from Ä¢¹½´«Ã½\u2019s Rawlings Sport Business Management (RSBM) program. Over eight action-packed days, students gained invaluable real-world experience in sports business, connecting with global brands and supporting major NFL initiatives.<\/span><\/p>\n

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Hands-On Experience at the Super Bowl Experience<\/span>\u00a0<\/span><\/h2>\n

RSBM students partnered with Fierce Staffing to play key roles at the NFL\u2019s premier fan fest at San Francisco\u2019s Moscone Center. They supported major sponsors like FedEx,\u00a0Snickers\u00a0and Roblox while gaining hands-on experience in event management, marketing, and fan activations, all essential aspects of the evolving sports industry.<\/span><\/p>\n

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Supporting the NFL Teammate Program and Culture Club<\/span>\u00a0<\/span><\/h2>\n

Through the NFL Teammate Program, Ä¢¹½´«Ã½ students contributed to key initiatives leading up to and during Super Bowl Sunday. They supported the\u00a0<\/span>NFL Culture Club<\/span><\/a>, a four-day event blending football, art, music, and fashion, while managing VIP ticketing, setup, and operations. On game day, they ensured smooth operations for auxiliary media at Levi\u2019s Stadium, gaining valuable experience in large-scale event management.<\/span>\u00a0<\/span><\/p>\n

\"\"Marcie\u00a0Lapehn, a key member of the NFL Teammate Program, praised the students\u2019 professionalism: \u201cStudents from the Rawlings Sport Business Management program helped bring the first-ever NFL Culture Club to life, welcoming fans, executives, and VIPs with professionalism, polish, and poise. On game day, they supported Stadium Fan Services at Levi\u2019s Stadium, offering wayfinding and guest support for staff, performers, teams and more, gaining invaluable hands-on experience on the biggest stage in sports.\u201d<\/span>\u00a0<\/span><\/p>\n

Super Bowl Staffing Partner Brittane Cooper echoed\u00a0Lapehn\u2019s\u00a0sentiments. \u201cWorking with Jason and his team at the Rawlings Sport Business Management Program at Ä¢¹½´«Ã½ has been a pleasure. His partnership and support made a meaningful impact.\u201d\u00a0She highlighted\u00a0how impressed she was with Ä¢¹½´«Ã½’s students. \u201cIt\u2019s clear they come from a program that equips students with the right tools to transition seamlessly into real-world, high-level events.\u201d<\/span><\/p>\n

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On Location with Ä¢¹½´«Ã½ RSBM Students<\/span>\u00a0<\/span><\/h2>\n

For RSBM students, the Super Bowl was more than a\u00a0game;\u00a0it was the opportunity of a lifetime. Camryn Skaggs, an RSBM sophomore, shared her\u00a0experience working with On Location, the NFL\u2019s official hospitality partner: \u201cGetting to work at the Super Bowl with On Location was an unforgettable experience. Being part of the team behind one of the world\u2019s biggest sporting events showed me how much planning, precision, and teamwork goes into delivering a world-class hospitality experience.\u201d<\/span>\u00a0<\/span><\/p>\n

Skaggs emphasized how transformative these opportunities are for students: \u201cFrom VIP events to game-day execution, seeing behind-the-scenes operations gave me a new appreciation for large-scale event management. It\u00a0wasn\u2019t\u00a0just about the\u00a0game, it was about creating memorable moments for guests, and\u00a0I\u2019m\u00a0proud to have played a role in that.\u201d<\/span><\/p>\n

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A Super Bowl to Remember<\/span>\u00a0<\/span><\/h2>\n

For RSBM students, Super Bowl LX was a career-defining moment. They gained firsthand experience in event management, brand\u00a0activation\u00a0and operations, while\u00a0building connections with industry professionals.<\/span>\u00a0<\/span><\/p>\n

This opportunity reflects the mission of Ä¢¹½´«Ã½\u2019s RSBM program: to equip students with the tools, experiences, and networks to lead in the sports industry. \u201cEvents like the Super Bowl provide dynamic learning opportunities,\u201d said Daniel Schmidt, RSBM instructor. \u201cThe scale of these events places our students in critical-thinking roles that fast-track their professional development.\u201d<\/span>\u00a0<\/span><\/p>\n

To learn more about the Rawlings Sport Business Management program,\u00a0<\/span>click here<\/span><\/a>.<\/span><\/p>\n

<\/i>Love<\/span>0<\/span><\/span><\/a> <\/i> <\/i>